Shop Opening Times 9:00 am - 8:00 pm Grand Central is open from 6.30am until 11pm with most restaurants open until we close

Scents in the city

By Grand Central 4 Oct 2015

At Love Aroma, we’re thrilled to be bringing our unique brand of home fragrance expertise to Birmingham, our favourite shopping mecca. When we decided to make a new home in the city, it could only be at Grand Central Birmingham. As far as we’re concerned it’s one of the hottest developments in the current world of retail.

Love Aroma are leading a home fragrance revolution. We believe that scents have a unique ability to transport us to a different moment in time, and we hope to inspire all our customers to take a journey through the world of fragrance.

We’re hugely excited to extend our unique sensory experience to the people of Birmingham, and with a choice of over 60 unique scents from the world renowned Yankee Candle available in store, we hope that the city is just as excited as we are.

After settling into Birmingham life, we’ll be concentrating on the launch of our new app, so you can discover home fragrance wherever you are. There’s no better place to start than with our Fragrance of the Month, two specially selected scents, available at a promotional price, for an easy way to discover a new fragrance.

During October, our fragrances are deliciously tempting Fireside Treats and warming Honey Glow. So join us at Grand Central, and let’s start your home fragrance journey together.

Grand Central